Senegal Pollution = Trashion Art

By Ecouterre

A collaboration between photographer Fabrice Monteiro and fashion designer Jah Gal, The Prophecy is a series of haunting tableaus illustrating Senegal’s widespread environmental crisis. The African country, nearly half of which is classified as semiarid, is locked in a constant battle against desertification that is exacerbated still by deforestation, overgrazing, and slash-and-burn agriculture. Refuse lies strewn across the streets of its capital, Dakar, while industrial waste chokes the once-pristine Bay of Hann. Garbed in costumes cobbled together from Senegal’s blighted landscapes, the models rise like primordial creatures from the deep, as if in warning of the apocalyptic future that lies ahead.


“When you travel in any region of Senegal, the first thing you notice is dumped plastic everywhere,” Monteiro says in a behind-the-scenes video. “And it’s made worse by the micro-detail products selling for everyday consumption. Plastics that are put into other plastics and then again into more plastics. It is an unbelievable system of plastic consumption.”

Urban living only amplifies the situation. “Water, earth, air: no element is spared in a megapolis such as Dakar,” he adds.

To deliver their message, Monteiro and Gal drew from the concept of the djinn: a race of supernatural beings that coexisted invisibly with the early Senegalese—or so they believed.

“Gaia, the mother earth, exhausted by her incapacity to maintain the natural cycles of the planet in front of new modes of life and consumption, resolves to send her djinns, to let them appear to the humans and deliver a message of warning and empowerment,” Monteiro explains.

More than an artistic exercise, The Prophecy is a plea for change, and a call to action, not only in Senegal but, indeed, the entire world.

“We are not going to change my generation, but the upcoming generation can change things if they are educated in time.” says Gal.

The images are currently available for viewing at the Louisiana Museum of Modern Art in Denmark, where they’ll be on show through October 25.



Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.




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