Chow down on Black Friday. Go on a hike on Black Friday. Knit a sweater on Black Friday. In fact, do whatever you want on Black Friday as long as it’s not waking up before dawn to beat the beejeezus out of someone over cheap stuff you don’t need. ‘Tis the season, says the Story of Stuff Project’s Annie Leonard, not to get trampled. The sustainability advocate and her team have created a one-minute video, set to a classic holiday jingle, that parodies the 24-hour shopping bonanza that’s become a post-Thanksgiving American tradition.
BUY NOTHING, DO SOMETHING
The biggest nationwide shopping event of the year is such a cash cow for retailers that several them are kicking off Black Friday promotions early this year, opening doors as early as 8 p.m. on Thursday. Many Walmart and Target employees will be cutting family celebrations short in order to man cash registers. J.C.Penny stores will open from 3 p.m. on Thursday till 10 p.m. on Friday.
Retailers like Walmart and Target are kicking off Black Friday as early as 6 p.m. on Thanksgiving.
Instead of shopping on Black Friday, take a pledge to choose family over frenzy, suggests Leonard. Or participate in blue, yellow, green or white Friday, or protest with Walmart workers fasting on black Friday for fair living wages and full time employment. Then, when the day is through, share a photo of what you did on your favorite social media site. “Let’s show the world how great the Friday after Thanksgiving can be when it’s spent with friends and family,” Leonard says.
ABOUT THE AUTHOR
Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.