If anything can change the world, it’s greed. As sales of organic food continue to rise–raking in more than $35 billion last year and accounting for nearly five percent of our total food sales–supermarkets are getting into the action. And getting royally rewarded.
Costco just announced nearly $3 billion in organic sales last year, more than double the company’s 2012 numbers. All the big players are getting into the organic act: Kroger introduced its Simple Truth Organic brand in 2012, Target launched the Made to Matter line in 2013 and last year Wal-Mart and Wild Oats partnered to knock 25% off of organic brands typically found at Wild Oats and now sold at Wal-Mart, according to Food Business News.
The announcement puts a whole new spin on Whole Foods’ news that next year it will launch the 365 by Whole Foods Market chain of markets aimed at millennials.
Because if that’s not a market ready for plucking, I don’t know what is.
About The Author
Better known as “Mommy Greenest,” Rachel Lincoln Sarnoff is a journalist, consultant, sustainability advocate and former CEO of Healthy Child Healthy World who was Editor in Chief of Children magazine—before she had three of her own. Rachel was featured in Los Angeles and Lucky magazines and appeared on “The Today Show” and “CNN Headline News,” among others, to share advice about healthier living with less judgement. The author of The Big List of Things That Suck and partner at Give + Take swap shop in Los Angeles, Rachel also publishesMommyGreenest.com, where “you shouldn’t have to be a scientist to raise healthy kids.” Follow her Facebook.com/MommyGreenest and atYouTube.com/RachelSarnoff.