Upcycled Undies: Plastic Bottle Chic

By Ecouterre

Naja’s “underwear with a purpose” just got a whole lot more purposeful. The social enterprise, which trains and employs single mothers in Colombia through its “Underwear for Hope” initiative, has launched a collection of colorful bras and knickers made with recycled plastic bottles. Sweat-wicking and antimicrobial, the undies offer vintage-inspired silhouettes (paging Taylor Swift!) and bold, kaleidoscopic patterns evocative of 1960s Pop Art and Mexican tile-work. Want something you can flaunt in mixed company? Naja also supplies swimsuits in the same planet-pandering material.



Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.




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