Street Style: Prana to the People

By Kestrel Jenkins

Nicole Bassett :: Director of Sustainability for prAna

Nicole Bassett is a recognized sustainability expert bringing solutions to companies and organizations that she is involved with. As Director of Sustainability for prAna, her work involves: sustainability planning, corporate and supply chain operations, transparency and environmental analysis.

Nicole has managed prAna’s efforts regarding their sustainability strategy including bringing Fair Trade Certified Apparel to market, reduction in waste and packaging, implementing an environmental health & safety guidelines for the supply chain, as well as training and communications for the company.

Nicole received her Masters of Environmental Studies focusing on Business Strategy at York University, Toronto Canada.

Sweater (by prAna, from the first Fair Trade certified collection, made of organic cotton & wool)
Jeans (by Nudie, organic cotton)
Scarf (handmade, purchased in Cambodia from a market, while visiting prAna's factories there)
Belt ("stolen" from boyfriend 25 years ago, while in high school)

photos by Drew McGill


Kestrel JenkinsAbout The Author

Kestrel is a globetrotter with small-town Wisconsin spirit. She has lived in Chile, London, Madrid & New York, soaking up and absorbing every moment of fashion and difference along the way. She has worked with People Tree, Global Action Through Fashion, The GreenShows, FashionMeGreen, Fashioning Change, Ecouterre, Inhabitat & EcoSalon. She loves words & garments, and reorganizing them both. For Kestrel, fashion is her favorite way to share stories. Her most recent endeavor, AWEAR, is a style-driven project intended to help inspire us to think about where our clothes are made, what they are made of, and who makes them.

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