Street Style: Dressing the Part

By Kestrel Jenkins

Belinda Frazer :: Founder of House of Phrase

Originally from Australia, Belinda has always been a big lover of the outdoors. From surfing to hiking, her love for the environment started young. "I think I have always been on this journey of intentional (or sustainable) fashion."

Belinda's career in the industry began after finishing her undergrad in business; she quickly started working for several prominent names in both high street and luxury fashion. Before she knew it, she found herself in a dream role as a marketing boutique manager for the OMEGA watch flagship on 5th Ave in NYC.

For Belinda, OMEGA was such an incredible company to work for, but one of the biggest things that resonated with her was the contrast to the chaos of today's fast-fashion scene :: "There was this emphasis on the engineering of the movement and craftsmanship of the timepiece. Being a part of a customer’s investment purchase, you became so vividly aware of the care in the selection and buying process."

Belinda in turn wanted to create a lifestyle based on this principle – at any purchase price point. Curating quality versus quantity. Having more with less. Being careful and discerning with everything she consumes and buys. She founded HOUSE OF PHRASE because she personally wanted a collective source to shop from for products that met her standards ethically, structurally, and aesthetically :: "I wanted to see all of the hottest brands rocking at the sustainability thing laid out in front of me."

As Belinda advocates :: "Remember, your life is your message to the world; let’s tell a positive one. Embrace the journey and remember to always dress the part."

Black Sweater (by Everlane, made of natural fibers, transparent supply chain)
Hat (by Janessa Leone, made in USA)
Leggings (by American Apparel, made in USA)
Shoes (by New Balance, made in USA)
Necklaces (by Bohindi, made in USA)
Watch (by Daniel Wellington, timeless investment piece)


Kestrel JenkinsAbout The Author

Kestrel is a globetrotter with small-town Wisconsin spirit. She has lived in Chile, London, Madrid & New York, soaking up and absorbing every moment of fashion and difference along the way. She has worked with People Tree, Global Action Through Fashion, The GreenShows, FashionMeGreen, Fashioning Change, Ecouterre, Inhabitat & EcoSalon. She loves words & garments, and reorganizing them both. For Kestrel, fashion is her favorite way to share stories. Her most recent endeavor, AWEAR, is a style-driven project intended to help inspire us to think about where our clothes are made, what they are made of, and who makes them.


More from Kestrel Jenkins

Street Style: Living With Grace

By Kestrel Jenkins “Ever since I was a little girl, I’ve always...
Read More

What do you think?