Street Style: Consciously Cool

By Kestrel Jenkins

Tania & Sam of A Boy Named Sue

Tania and Sam founded A Boy Named Sue in 2012. It was a brainstorming session over lunch at some faux French cafe in Hong Kong that sparked early ideas of bringing together designers with a visionary approach, and blending goodwill with aesthetics.

Tania and Sam were “fed up with the dirty business of fashion, the environmental degradation caused by the industry and the lack of respect toward people who make our clothes.”

A lifestyle blogger and food & set stylist, Sam was brought up in Canada and graduated from Parsons NY with a degree in Fashion and Sustainable design. After moving to Hong Kong, Sam worked as a fashion analyst at an online retailer before starting ‘A Boy Named Sue’.

Tania was born in Moscow, brought up in Spain, studied in the UK and settled in Hong Kong. She graduated from the London School of Economics in Political Science and worked in finance for 6 years. Tania always had an interest in fashion, but was hesitant to leave her career. After moving to Hong Kong and witnessing the pollution, lack of recycling and addiction to cheap fashion, coupled with the lack of green policies in the government, Tania was ready to make A Boy Named Sue happen.

Sam & Tania’s goal for their company is “to show that ethics and aesthetics are not mutually exclusive. We call it ‘cool clothes with a conscience’.”

Sam is wearing ::
Sweater (by Maska, made in Lithuania & designed in Sweden, they focus on sustainability in their daily business practices and source cruelty free yarn)
Scarf (by Ace & Jig, made in India at a fair trade weaving co-op)
Jeans (by Zara, Sam has had them for around 3 years and has been wearing them every day, these were her last purchase at Zara)

Tania is wearing ::
Skirt (by Diarte, made in Spain from natural fibers sourced from Europe)
Cardi (by Diarte, made in Spain from natural fibers sourced from Europe)
Cropped Top (by Kaarem, a Vietnamese brand that makes each peace in a workshop that practices fair employment practices and supports the local textiles, especially the silk business)
Boots (by Sandro, made in Spain, Tania has had them for 4 years now)


Kestrel JenkinsAbout The Author

Kestrel is a globetrotter with small-town Wisconsin spirit. She has lived in Chile, London, Madrid & New York, soaking up and absorbing every moment of fashion and difference along the way. She has worked with People Tree, Global Action Through Fashion, The GreenShows, FashionMeGreen, Fashioning Change, Ecouterre, Inhabitat & EcoSalon. She loves words & garments, and reorganizing them both. For Kestrel, fashion is her favorite way to share stories. Her most recent endeavor, AWEAR, is a style-driven project intended to help inspire us to think about where our clothes are made, what they are made of, and who makes them.



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