Call it a match made in Hollywood heaven. Red Carpet Green Dress, Suzy Amis Cameron's ethical-fashion campaign-cum-competition, has teamed up with Reformation to create a collection of eco-friendly dresses. Inspired by previous Red Carpet Green Dress designs, but made more wearable, "No Red Carpet Needed" comprises six day-to-night silhouettes in colors such as burgundy, black, brown, light pink, and navy. Each dress is cut and sewn at Reformation's renewably powered factory in downtown Los Angeles, where a variety of planet-preferable fabrics are employed. Among them: a Bluesign-certified Tencel-spandex blend, made using a closed-loop system, and three variations of formaldehyde-free viscose derived from sustainably managed forests.
GREEN CARPET GLAM
Reformation, a cult favorite with cool girls like Taylor Swift, Karlie Kloss, and Rihanna, will donate 25 percent of sales to MUSE School CA, a Calabasas-based educational nonprofit that Amis Cameron co-founded with her sister, Rebecca Amis.
“Red Carpet Green Dress is honored for the opportunity to showcase our designs at the Academy Awards, the most important red carpet of the year,” Amis Cameron says in a statement. “My intention behind this is to highlight the importance of consuming more conscious fashion, and partnering with an incredible brand like Reformation creates a tangible way to continue pushing that message forward.”
The dresses will get their official “coming out” at the 2nd Annual Red Carpet Green Dress Pre-Oscar Celebration at Chateau Marmont in Los Angeles on Thursday. Ranging in price from $68 to $328, they’ll also be available at Reformation’s L.A. and New York City boutiques, as well as online at www.thereformation.com starting February 19.
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Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.