Launching a Fashion Revolution

By Bianca Alexander

Fashionistas: turn your closets inside out with the launch of the first annual Fashion Revolution Day, a worldwide movement demanding fair treatment of workers in the garment industry. On April 24th, 2014, one year following the Rana Plaza garment factory collapse in Dhaka, Bangladesh, Fashion Revolution Day aims to honor the lives of the 1133 sweatshop laborers killed and over 2500 injured as a result of unsafe working conditions and to create justice and transparency in the global fashion supply chain.

As large retailers like Walmart, The Gap, and Forever 21 continue to generate consumer demand for cheap, largely disposable clothing, they look to countries like Bangladesh, Vietnam, Myanmar, and Pakistan where wages are still low and workplace standards for textile and garment production are marginal. The race to the bottom of a competitive global marketplace has lead to lowered safety standards and forcing employees to work longer hours. This has resulted in growing abuses and exploitation of millions of garment workers–mostly young women of color.

Fashion Revolution Day says enough is enough. 

By educating consumers about the true cost of fast fashion in terms of human lives while showcasing ethical, fair trade clothing brands that are getting it right, Fashion Revolution Day will use fashion as a medium for positive change. On April 24th, 2014, people from all walks of life–industry leaders, factory workers, producers, designers, academics, cotton farmers and consumers–will come together to commemorate the first anniversary of the collapse, remember the victims of Rana Plaza and change the future of fashion. 

With a call to action to wear an item of clothing #insideout on April 24th, 2014 and share a picture of their statement via social media, this year’s Fashion Revolution Day asks the question, “Who Made Your Clothes?”, empowering consumers to be curious about the origins of their clothes while showing support for transparency across the entire fashion supply chain.

According to Oceana Lott, ethical fashion writer and Fashion Revolution Day USA executive director, “The way the people who make and sell our clothes are treated can and will change, if we as consumers are curious, do a little research, and act. It starts with a simple question. Let’s all wear clothes that we feel good about.”

Carry Somers, ethical fashion designer and UK based founder of the campaign is excited by the positive traction the movement has received to date. “Fashion Revolution Day has already gathered incredible momentum on a global scale. We have been inundated with fashion industry leaders, consumers, celebrities and media all wanting to mark the occasion and revolutionize the industry.”

As an eco-fashionista and advocate for social justice, I am so honored to be a part of this campaign as an advisory board member and the Director of Communications. Stay tuned–the revolution will be televised!

For more information, visit the global campaign site, the Fashion Revolution USA site, or contact: Oceana Lott, Executive Director/Regional Coordinator, Fashion Revolution Day USA usa@fashionrevolution.org (415) 336-4479. Join the global fashion revolution! Like and follow Fashion Revolution Day on facebook at Fashion Revolution USA and twitter @Fash_RevUSA.

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