By Bianca Alexander
Fashionistas will kick off New York Fashion Week in sustainable style at Fashion Revolution’s #INSIDEOUT party on February 7th, 2014 celebrating Fashion Revolution Day, a worldwide movement being celebrated on April 24th, 2014 demanding fair treatment for all garment workers. Sponsored by The GreenShows, the #INSIDEOUT party will bring awareness to transparency and fairness in the fashion supply chain and culminate a day of ethical design shows during Launch NYC, one of the most buzzed-about events gracing the runways of Fashion Week from February 5th-February 11th.
With a 5,000 square pop-up retail, showroom and runway space in the heart of Manhattan’s Flatiron/Chelsea district and produced by slow fashion pioneer Manufacture NY, Launch NYC celebrates the best in locally and ethically made design in New York. According to Fashion Revolution Day USA’s Executive Director Oceana Lott, Launch NYC is a plum location for Fashion Revolution Day USA to host its first event. “Manufacture NY’s commitment to supporting local, ethically made fashion and designers in New York aligns with Fashion Revolution’s mission of bringing transparency and fairness to the supply chain around the world. Transparency anywhere supports transparency everywhere.”
Fashion Revolution Day aims to honor the lives of the 1133 sweatshop laborers killed and over 2500 injured due to unsafe working conditions on April 24th, 2014, one year following the Rana Plaza garment factory collapse in Dhaka, Bangladesh. With participation from over 30 countries worldwide, the Fashion Revolution campaign is quickly gaining momentum with consumers, designers and celebrities alike. Amber Valletta – supermodel, actress and founder of premiere socially responsible online store Master & Muse – is inspired to wear her clothes #INSIDEOUT on April 24th, Fashion Revolution Day: “We all need to pay attention to how and where our clothes are made because we share a common thread: humanity.”
The #INSIDEOUT/NYFW event will feature installations honoring the victims of Rana Plaza and the launch of the #INSIDEOUT photo contest, where consumers are encouraged to find out “Who made your clothes?” and take photos of themselves wearing outfits #INSIDEOUT to win designer clothing from ethical brands like Indigenous. The #INSIDEOUT party will salute the designers, fashionistas and thought-leaders on the cutting edge of ethical fashion. Music will be provided by DJ Spooky, celebrated performer, former artist in residence at the Museum of Metropolitan Art and executive editor of Origin Magazine. Treats will be provided by vegan gourmet eatery Candle Café.
Sustainable fashion pioneer Harvey Russack, CEO of The GreenShows and sponsor of Fashion Revolution’s #INSIDEOUT party on February 7th, sums up the rising ethical fashion ethos. “You can count on The GreenShows to stand united on Fashion Revolution Day, wearing our clothes inside out and our hearts on our sleeves.”