By Bianca Alexander
Fashionistas: wear your heart on your sleeve this month with the launch of the first annual #INSIDEOUT photo contest celebrating Fashion Revolution Day, a worldwide movement demanding fair treatment of all garment workers.
On April 24th, 2014, one year following the Rana Plaza garment factory collapse in Dhaka, Bangladesh, Fashion Revolution Day aims to honor the lives of the 1133 sweatshop laborers killed and over 2500 injured due to unsafe working conditions, and create justice and transparency in the global fashion supply chain.
As large retailers like Walmart, The Gap, and Forever 21 generate consumer demand for cheap, largely disposable clothing, they look to countries like Bangladesh and Pakistan where wages are low and workplace standards for textile and garment production marginal. The race to the bottom of a competitive global marketplace has lead to lowered safety standards and growing exploitation of millions of garment workers.
Fashion Revolution Day’s #INSIDEOUT photo contest encourages consumers to be curious about what they wear and answer the question “Who Made Your Clothes?” by posting photos wearing outfits #INSIDEOUT on the Fashion Revolution Day USA facebook fan page. The fashionista whose photo gets the most “likes” by February 24th will receive a new wardrobe courtesy of Indigenous Designs, a Fashion Revolution Day brand partner who will be donating a total of $1,000 in fair trade, ethically produced designer clothing to our lucky contest winners.
With participation from over 30 countries worldwide, the campaign is quickly gaining momentum with consumers, designers and celebrities alike. Amber Valletta – supermodel, actress and founder of Master & Muse, the premiere online store offering fashion that is made responsibly – feels inspired to wear her clothes #INSIDEOUT on April 24th, Fashion Revolution Day: “We all need to pay attention to how and where our clothes are made because we share a common thread: humanity. They say that you are what you eat. Well, the same holds true for fashion; you are what you wear. Buy better.”
For Matt Reynolds, President of Indigenous and Fashion Revolution Day Board member, it’s important to support consumers in making more conscious style choices. “We are honored to be a part of this important campaign driving awareness to fair treatment of garment workers worldwide.”
Join the movement! Like and follow Fashion Revolution Day on facebook at Fashion Revolution USA, twitter @Fash_RevUSA, visit the global campaign site, or join us on February 24th at 12pmET for a Google Hangout on “The Future of Fashion” hosted by Jasmin Malik Chua of Ecouterre, featuring Carry Somers, Founder of Fashion Revolution movement.