Bridal Reformation: Eco Wedding Gowns

By Ecouterre

Bridesmaids everywhere can heave a sigh of relief. When it comes to wedding planning, Reformation has but one rule: “Friends don’t make friends wear ugly dresses.” The bicoastal fashion house, which whips up its cool-girl looks from natural, vintage, and surplus fabrics, isn’t kidding around either. Its first-ever wedding collection, described as “bridal for babes,” is a refreshingly pouf-free zone. “Our girls have been asking us for bridesmaid and wedding dresses since day one, and we’re finally bringing them a killer wedding collection,” the Reformation team says in a press release. “We wanted to make a collection that girls could wear again and to all different occasions. Basically just dresses they’ll actually want to wear.”

Comprising eight matrimonial-themed styles in seven colors and patterns, the range telegraphs a subtly sexy, urban-boho vibe that can only be characterized as “hipster elegant.” And, considering that American brides paid an average of $1,281 for their wedding gowns in 2013—per a survey from The Knot—the pieces are also surprisingly affordable. Ivory silk gowns start at $518, while bridesmaids’ dresses range from $198 to $368.

“It’s your day—have it however you want it,” Reformation decrees. Just stay away from the radioactive taffeta and nobody gets hurt.



Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.



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