Video: Carrot Mob to the Rescue

In this episode of Conscious Living TV, hosts Bianca and Michael do some grocery shopping at Fox & Obel Market in Chicago, Illinois to participate in a Carrot Mob. Started in San Francisco, Carrot Mob is a social activist group that helps consumers use their buying power to create change. Carrot Mob organizes reverse boycotts where mobs of consumers go to a local business and–voting with their spending dollars–create extraordinary demand in order to spark change. The businesses then uses the funds raised by the mob to help their business to be more sustainable.

What do you think?